BUILD YOUR OWN AI LEAD GEN ENGINE.
A self-paced course that walks you through the full 5-step pipeline — from market analysis to weekly outreach. 2–3 hours total. Free.
What You'll Build
By the end, you'll have a Market Analysis doc, a Prospect Profile & Search Playbook, a Google Sheet of verified prospects with customized LinkedIn outreach, and a Lead Tracker — plus a 30-minute weekly routine to run it all.
Before You Start
Make sure you have access to these free tools before starting:
- ✓ Google account — needed for Gemini and Google Sheets
- ✓ Gemini — go to gemini.google.com and sign in
- ✓ Google Sheets — go to sheets.google.com (Gemini in Sheets is available with a Google account)
- ✓ LinkedIn account — free tier is fine for the search strategies
Fill in the Business Context form on the Prompt Library page before starting — it auto-populates your details into every prompt.
Have a Google Doc and the Lead Tracker template ready. You'll save output to both throughout the course.
Course Modules
▶ Video coming soon
Walkthrough for Module 1
Step-by-step:
- 1.Open Gemini (gemini.google.com) in a new tab.
- 2.Copy the "Small Business Market Analysis (Guided)" prompt from the Prompt Library.
- 3.Answer each interview question Gemini asks — the more detail you give, the better your output.
- 4.When Gemini finishes, save the full output to Google Docs as "Market Analysis — [Your Business] — [Date]."
- 5.Run the "Refine Your Market Analysis" prompt to sharpen the ICP pain points and develop your strongest value proposition.
- 6.Update your Google Doc with the refined output.
Prompts used in this module:
Bonus Prompts
These prompts aren't part of the core workshop but are useful once your engine is running.
Prospect Research Briefing →
Research a specific prospect before reaching out.
Objection Handling Cheat Sheet →
Prepare confident responses to the top 7 reasons prospects say no.
LinkedIn Content Ideas →
Generate post ideas that attract your ideal customer.
Lead Magnet Designer →
Design a free resource prospects would trade their email for.
Resources
- Lead Tracker Template (Google Sheets) — click "Make a Copy" to save to your Drive
- Prompt Library — all prompts with live context substitution
- SCORE OC Free Mentoring — get 1-on-1 help from a business mentor
- CIF AI for Small Businesses Hub — events, courses, and community resources